Working collaboratively with Karin Fong at Imaginary Forces, we created an extensive underlying architecture and visual library that could be mixed in unlimited combinations to produce a fun, fashionable, sophisticated, engaging and ownable television package. The architecture consisted of building blocks made of the nick jr. letterforms that could be combined to form environments that the nick jr. characters could live in. Patterns were also developed from the network shows' characters and themes.
Role: Concept, Design
Client: Nickelodeon / Imaginary Forces